Campaign Survival Kit

Elections are supposed to be simple, right? Candidates debate, we decide who we believe, and we vote. But elections today expose voters to utter chaos.

  1. First, candidates launch campaigns for office.
  2. Candidates give speeches and debate issues.
  3. Journalists report on the candidates; some slant coverage, some fact-check claims.
  4. Opinion pages and pundits promote their candidates; some exaggerate their claims.
  5. Social media fills with shares, tweets, and slander; some without a shred of truth.
  6. Bots masquerade as real people to spread misinformation.

Ultimately, the voter is surrounded with noise from bogus or slanted sources, crowding out attention on candidates themselves.



Media Literacy


Viewers and readers are swamped with misinformation. Do you know how to wade through it to separate truth from fiction?

What makes a candidate “likeable”?


Many polls ask voters whether they have favorable or unfavorable opinions about a set of candidates, which translates into how "likeable" or "unlikeable" voters find each candidate.

How do voters evaluate Candidates?


Voters use a variety of criteria to make a variety of positive and negative judgments about candidates.

Debate Function


The main goal for debaters is to promote their own qualifications, policies, and support while at the same time criticizing their opponents' qualifications, policies, and support.